10
11
jun
2025

Sales Management Association’s
B2B Commercial Effectiveness Conference.

A conference for commercial and sales effectiveness leaders

Sales Management Association’s B2B Commercial Effectiveness Conference offers learning, best-practice sharing, and networking for leaders focused on commercial excellence, go-to-market strategy, and sales force effectiveness.

Registrants receive access to all events, discussion cohorts, and content streams.

About the Sales Management Association
10
June
Conference and Exhibition
11
June
Manager Workshops

Why attend the
B2B Commercial Effectiveness Conference?

Share best practices with industry leaders

Discover what leading firms are doing to drive growth, optimize productivity, and build new commercial capabilities.

Network with peer commercial  leaders

Meet and network with commercial and sales leaders from leading B2B firms.

Learn new insights from thought leaders

Hear leading practitioners, academics, and solution providers focused on commercial excellence, sales force effectiveness, and sales operations.

Previous SMA Conference
Speakers

Benefits of attending the B2B Commercial Effectiveness Conference

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14+ Hours of Content

Presented in a mix of on-demand pre-session recordings and live streams.

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Interactive Workshops

All topics feature workshops addressing issues prioritized by participants.

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Expert Speakers

Leading practitioners, academics, and experts in sales force effectiveness.

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1-on-1 Networking

Optional one-on-one peer networking matches practitioners based on interests.

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Discussion Cohorts

Flexible and interactive discussion sessions offer forums for addressing challenges.

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Live Q&A

Most sessions include live Q&A and discussion sessions.

Are you ready?

Join Us
B2B Commercial Effectiveness
Conference!

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What Our Past Attendees Said

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