Sales Management Association’s B2B Commercial Effectiveness Conference offers learning, best-practice sharing, and networking for leaders focused on commercial excellence, go-to-market strategy, and sales force effectiveness.
Registrants receive access to all events, discussion cohorts, and content streams.
About the Sales Management AssociationDiscover what leading firms are doing to drive growth, optimize productivity, and build new commercial capabilities.
Meet and network with commercial and sales leaders from leading B2B firms.
Hear leading practitioners, academics, and solution providers focused on commercial excellence, sales force effectiveness, and sales operations.
Presented in a mix of on-demand pre-session recordings and live streams.
All topics feature workshops addressing issues prioritized by participants.
Leading practitioners, academics, and experts in sales force effectiveness.
Optional one-on-one peer networking matches practitioners based on interests.
Flexible and interactive discussion sessions offer forums for addressing challenges.
Most sessions include live Q&A and discussion sessions.
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